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Innovative Flash Movie Spreads Over the Internet

Veal Industry Under Fire for Illegal Hormone and Animal Cruelty

May 2004 -On the heals of a recent announcement that up to 90% of the calves raised for veal in the United States have been given illegal hormones, an innovative new movie is being released over the internet to educate people about the cruelty of veal production.

The humorous new flash production, entitled "Veal? Fughedaboutit!," depicts a dinner table scenario where Bobby orders veal and is quickly persuaded by his dinner companions to "fughedaboutit!" and "order something else." The movie can be viewed from websites, including http://www.noveal.org/ and http://www.factoryfarming.com/.

To produce veal, baby calves are taken from their mothers immediately after birth and chained by the neck in two foot wide crates. This is where they spend their entire lives, unable to walk, turn around, or even lie down comfortably. In addition, the calves are denied adequate iron and fiber in their diets in order to produce borderline anemia and the pale colored meat sold as veal.

Public opinion polls have found widespread opposition to the inhumane treatment of veal calves, and the consumption of veal has plummeted from three pounds per person to less than one pound per person. More than 400 restaurants across the U.S. have pledged not to serve veal from calves who are raised in crates and fed a diet that causes anemia.

"Veal? Fughedaboutit!" is being distributed by Farm Sanctuary, the leading farm animal protection organization in the United States. More information is available at http://www.farmsanctuary.org/.

Click here to view the movie.

About Farm Sanctuary
Farm Sanctuary is the nation's leading farm animal protection organization. Since incorporating in 1986, Farm Sanctuary has worked to expose and stop cruel practices of the "food animal" industry through research and investigations, legal and institutional reforms, public awareness projects, youth education, and direct rescue and refuge efforts. Farm Sanctuary shelters in Watkins Glen, N.Y., and Orland, Calif., provide lifelong care for hundreds of rescued animals, who have become ambassadors for farm animals everywhere by educating visitors about the realities of factory farming. Additional information can be found at www.farmsanctuary.org or by calling 607-583-2225.