Promoting Animal Rights Online

Hi there! My name is Bella, and I’ve been an active animal rights advocate for over three years now, not only in my daily life, but over social media as well. I started blogging once I transferred to veganism, and have been able to reach and meet so many amazing people. You may have interest in starting an account on Instagram — or other social media — about your animal activism, and I’m here to help! Below is a guide of do’s, don’ts, and simple steps to get you started.

Making your Mark

  1. First off, decide your general account theme. Are you dedicating your account just to advocating for animals, or do you want to share plant-based snacks and ideas as well? Are you trying to raise money or awareness for a certain cause?
  2. After you’ve determined a theme, think of a catchy name that conveys the meaning of your account. Followers are more likely to click on accounts with names that make them curious to see more, especially if they are hunting for accounts related to your exact topic. Some examples might be “@thesoylatte,” “@abbysanimals,” “@plantpowered123,” or my own, “@earthyisabella.”
  3. Your bio! Bios are extremely important. Here, you have 150 characters to creatively summarize your account. First starting out, make sure to include some indication of your “mission statement,” or what your account is about. Quotes about animal rights are fun and attention-getters. You want this to contain the minimum amount of important information, yet still be pleasing to the eye. You may also want to include your age if you are looking to connect with other young adults/teens with the same passions that you have! I like to add a few emojis to throw some color in there.
  4. Once the look and information of your account is set up, start posting content! Keep your images as high-quality as possible, and stay away from heavy and random filters; you want your picture to be seen in all its worth! Photos with text on them can be nice and informational, but too much text can bore a reader and they will continue scrolling past your upload. The use of hashtags is very beneficial as well. It’s likely you’ll have no followers starting off — I did too — but by adding hashtags, my post got over 100 likes and many followers! Common ones may be #vegan, #vegetarian, #animalrights, #plantbased, #plantpower, #compassion, and more. When you start to type in a hashtag, click the first result that has the most relevance to your post. This means the hashtag is popular and more people will see it.
  5. Stay active! Even if you have no photos to post, you can always repost photos from places like @FarmSanctuary by tagging them in the picture and #repost. You will lose followers if you are inactive. Speaking of followers, make sure you follow accounts of your interest as well (especially small ones like yourself). By following these accounts similar to your own, you can also gain your following.
  6. The most important thing to remember is that this takes time. No one gains hundreds of followers overnight (unless you’re Kylie Jenner). Don’t get upset if you’re still under your goal in a month or two. Just keep posting and spreading activism, and you’ll get there all on our own. My posts on animal welfare are often statistics, showing that meat is not beneficial to us, or that fur kills a certain number of animals yearly.
  7. Include website links in your bio too! Share petitions on animal rights that people can click on and sign when they get to your account.
  8. Try to stay away from any gruesome videos or photos. As sad and true as they are, people are more likely to backlash against being shown violence rather than to think, which is why I suggest educational posts.
  9. Conclusion

    All in all, just have fun, spread your message to as many people as possible, and hopefully meet new friends from different places that you share the same mission with! You are making the biggest difference, no matter how big your account is. Thank you for standing up for animals everywhere; they appreciate you more than you know.