The following excerpt is from the 2019 Fall/Winter issue of Sanctuary, Farm Sanctuary’s print magazine
Written by Meirav Devash

More cosmetics companies are going cruelty-free (finally!) but some still make products with animal ingredients like lanolin, collagen, or carmine (grrrr). Sounds crazy, but as long as they don’t test on animals, products with animal-derived ingredients can be certified cruelty-free. But now that vegan makeup is set to become the year’s biggest beauty trend, companies are waking up. In fact, a recent Research and Markets report estimates that by 2025, it will be a $20.8 billion business. Here, our favorite products from truly cruelty-free, vegan brands that are way ahead of the curve.

Image courtesy of Clove + Hollow

1. Clove + Hallow Conceal + Correct makes dark circles disappear without tell-tale caking or creasing, so you can pretend you got eight hours of sleep. ($18,

2. E.L.F. Instant Lift Brow Pencil performs like a high-end pencil for a tiny fraction of the price. The two-sided tool smoothly fills in arches and rakes them into shape. ($2,

Image courtesy of Milk Makeup

3. Milk Makeup KUSH High Volume Mascara swapped typical beeswax for cannabis oil and added volumizing fibers for lush lashes that are animal labor-free. ($24,

4. RCMA Color Process Foundation is pro makeup artist favorite for its extensive shade range—over 100 colors— and easy-to-build coverage. ($23,

Image courtesy of Kat Von D Beauty

5. Kat Von D Beauty Creamfoil Long-Wear Eye Shadow Kat Von D’s eye-catching metallic comes in a cream-powder formula with a unique plush texture. ($21,

6. Pacifica Natural Eye Pencil offers rich, long-lasting eye color with shea butter, jojoba oil, and mineral pigments—a gentle choice for sensitive eyes. ($11,

Image courtesy of NCLA Beauty

7. NCLA Mercury Retrograde Jelly Balm magically combines with skin’s pH levels to soften lips and create a custom pretty pink tint. ($16,

8. Jillian Dempsey Lip Tints and Cheek Tints. The celebrity makeup artist behind Kristen Stewart and Kate Winslet is a hardcore animal lover and has a stunning collection of creamy eye and cheek colors—we could never choose just one. ($28,

Image courtesy of Axiology

9. Axiology Valor Lip Crayon is “100% Evil Free,” meaning nothing inside is harmful to you, animals, or the people who make their products. ($28,

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Header Image courtesy of Nikita Starichenko,